FMCG Packaging Design

During my time with FairPrice, I worked with a small team to execute end-to-end packaging design across a wide range of FMCG Own Brands. Working within each brand’s established guidelines, I ensured that every artwork aligned with the intended visual identity and regulatory requirements. Beyond creating in-house packaging, I also reviewed and validated designs produced by external agencies to maintain consistency, accuracy, and print readiness. I contributed to an extensive portfolio spanning FairPrice, Golden Chef, Delicato, Harvest Fields, PetPal, Origins, and Life — ensuring quality, brand alignment, and strong shelf presence across diverse product categories.