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About
I bridge physical and digital through intuitive design, human-centred thinking and purposeful experiences
.Experience
Over 15 years
.Location
Singapore
.Hire
Available
.Hello
A multidisciplinary designer with over 15 years of experience — evolving from packaging and brand design to crafting intuitive digital products and interfaces that connect people, purpose, and technology through thoughtful, human-centred design
.Work Experience
2019 — 2025
FairPrice Group
Senior Executive, Own Brands Packaging Design
Led end-to-end packaging design from concept to production, ensuring user-focused, brand-aligned outcomes.
2019 — 2025
FairPrice Group
Senior Executive, Own Brands Packaging Design
Led end-to-end packaging design from concept to production, ensuring user-focused, brand-aligned outcomes.
2019 — 2025
FairPrice Group
Senior Executive, Own Brands Packaging Design
Led end-to-end packaging design from concept to production, ensuring user-focused, brand-aligned outcomes.
2019 — 2025
FairPrice Group
Senior Executive, Own Brands Packaging Design
Led end-to-end packaging design from concept to production, ensuring user-focused, brand-aligned outcomes.
2019
LU Global
Design Associate
Collaborated on a website revamp and digital campaigns to enhance user experience and brand engagement.
2019
LU Global
Design Associate
Collaborated on a website revamp and digital campaigns to enhance user experience and brand engagement.
2019
LU Global
Design Associate
Collaborated on a website revamp and digital campaigns to enhance user experience and brand engagement.
2019
LU Global
Design Associate
Collaborated on a website revamp and digital campaigns to enhance user experience and brand engagement.
2016 — 2019
The Entertainer FZ LLC
Graphic Designer, APAC
Supported regional teams in creating cohesive campaign designs that enhanced brand experience across markets.
2016 — 2019
The Entertainer FZ LLC
Graphic Designer, APAC
Supported regional teams in creating cohesive campaign designs that enhanced brand experience across markets.
2016 — 2019
The Entertainer FZ LLC
Graphic Designer, APAC
Supported regional teams in creating cohesive campaign designs that enhanced brand experience across markets.
2016 — 2019
The Entertainer FZ LLC
Graphic Designer, APAC
Supported regional teams in creating cohesive campaign designs that enhanced brand experience across markets.
2012 — 2015
Marina Bay Sands
Graphic Designer
Created campaign visuals and marketing collaterals across print and digital platforms, delivering cohesive brand experiences from concept to production.
2012 — 2015
Marina Bay Sands
Graphic Designer
Created campaign visuals and marketing collaterals across print and digital platforms, delivering cohesive brand experiences from concept to production.
2012 — 2015
Marina Bay Sands
Graphic Designer
Created campaign visuals and marketing collaterals across print and digital platforms, delivering cohesive brand experiences from concept to production.
2012 — 2015
Marina Bay Sands
Graphic Designer
Created campaign visuals and marketing collaterals across print and digital platforms, delivering cohesive brand experiences from concept to production.
2011 — 2012
8titude (Eightitude) – Design Lab
Graphic Designer
Worked as a contract designer creating print collaterals, including newsletters, posters, and brochures for various clients.
2011 — 2012
8titude (Eightitude) – Design Lab
Graphic Designer
Worked as a contract designer creating print collaterals, including newsletters, posters, and brochures for various clients.
2011 — 2012
8titude (Eightitude) – Design Lab
Graphic Designer
Worked as a contract designer creating print collaterals, including newsletters, posters, and brochures for various clients.
2011 — 2012
8titude (Eightitude) – Design Lab
Graphic Designer
Worked as a contract designer creating print collaterals, including newsletters, posters, and brochures for various clients.
2007 — 2011
Light Haus Studio
Founder / Creative Designer
Ran an independent design studio producing magazine layouts, promotional campaigns, and digital assets for a range of clients.
2007 — 2011
Light Haus Studio
Founder / Creative Designer
Ran an independent design studio producing magazine layouts, promotional campaigns, and digital assets for a range of clients.
2007 — 2011
Light Haus Studio
Founder / Creative Designer
Ran an independent design studio producing magazine layouts, promotional campaigns, and digital assets for a range of clients.
2007 — 2011
Light Haus Studio
Founder / Creative Designer
Ran an independent design studio producing magazine layouts, promotional campaigns, and digital assets for a range of clients.
2005 — 2007
MC2 Pte Ltd
Marcom Manager
Established the company’s corporate identity and led end-to-end design for branding, marketing, and in-house publications across print and digital media.
2005 — 2007
MC2 Pte Ltd
Marcom Manager
Established the company’s corporate identity and led end-to-end design for branding, marketing, and in-house publications across print and digital media.
2005 — 2007
MC2 Pte Ltd
Marcom Manager
Established the company’s corporate identity and led end-to-end design for branding, marketing, and in-house publications across print and digital media.
2005 — 2007
MC2 Pte Ltd
Marcom Manager
Established the company’s corporate identity and led end-to-end design for branding, marketing, and in-house publications across print and digital media.
2004 — 2005
Besta DigiTech Pte Ltd
Graphic Designer
Conceptualised and executed marketing campaigns, designing print ads, in-store collaterals, and exhibition materials to strengthen brand presence.
2004 — 2005
Besta DigiTech Pte Ltd
Graphic Designer
Conceptualised and executed marketing campaigns, designing print ads, in-store collaterals, and exhibition materials to strengthen brand presence.
2004 — 2005
Besta DigiTech Pte Ltd
Graphic Designer
Conceptualised and executed marketing campaigns, designing print ads, in-store collaterals, and exhibition materials to strengthen brand presence.
2004 — 2005
Besta DigiTech Pte Ltd
Graphic Designer
Conceptualised and executed marketing campaigns, designing print ads, in-store collaterals, and exhibition materials to strengthen brand presence.
2000 — 2004
Super Coffeemix Manufacturing Ltd
Senior Graphic Designer
Led packaging design for FMCG products and promotional campaigns, guiding a design team and collaborating with printers to achieve high-quality production outcomes.
2000 — 2004
Super Coffeemix Manufacturing Ltd
Senior Graphic Designer
Led packaging design for FMCG products and promotional campaigns, guiding a design team and collaborating with printers to achieve high-quality production outcomes.
2000 — 2004
Super Coffeemix Manufacturing Ltd
Senior Graphic Designer
Led packaging design for FMCG products and promotional campaigns, guiding a design team and collaborating with printers to achieve high-quality production outcomes.
2000 — 2004
Super Coffeemix Manufacturing Ltd
Senior Graphic Designer
Led packaging design for FMCG products and promotional campaigns, guiding a design team and collaborating with printers to achieve high-quality production outcomes.